Josh's Marketing Experience | Expert in Social Media | San Diego | Josh Scott

Glamour Marketing Group, 01/24-Present

Lead Marketing Operations: Managed the entire marketing department at Glamour Marketing Group, overseeing all marketing efforts for both clients and the agency.
Strategic Leadership: Developed and implemented marketing strategies, conducted market research, and assigned teams to projects, ensuring alignment with client goals and branding guidelines.
Content & Campaign Oversight: Supervised content creation, copywriting, and paid ad campaigns across multiple channels, directly contributing to key tasks to maintain high-quality standards.
Team Development: Sourced, hired, trained, coached, and supervised all marketing employees, fostering a collaborative environment that drives results.
Client Relationship Management: Managed CRM with the sales team, created presentations and marketing materials such as proposals, and supported sales reps in closing deals by addressing technical and service-related inquiries.
Data-Driven Decision Making: Utilized data analytics to plan and refine marketing campaigns, improving performance metrics such as brand awareness, ad conversion rates, and targeted web traffic.
Results-Oriented Leadership: Successfully built a team of skilled marketers, leading efforts to increase organic social media following, reduce ad spend while increasing conversions on Facebook Ads, and drive targeted traffic through both organic and paid strategies.

Climb Hire, 04/24-07/24

Intensive Digital Marketing Training: Participated in a rigorous paid search marketing cohort at Climb Hire, meeting virtually twice a week to enhance skills in digital marketing strategies.
Strategic Assignments: Developed business strategies through weekly assignments, applying knowledge gained during training sessions focused on Facebook Ads and Google Ads.
Certification Preparation: Completed coursework through Coursera and the Digital Marketing Institute, strengthening expertise in digital marketing platforms and techniques.
Google Ads Proficiency: Gained hands-on experience with the Google Ads platform, including campaign setup, optimization, and management, leading to a working knowledge of effective Google Ads strategies.
Facebook Ads Expertise: Enhanced skills in Facebook Ads, applying advanced techniques to improve campaign performance and ROI.
Professional Skill Development: Improved competencies in networking, large-scale Zoom call organization, Slack collaboration, and community building, preparing for roles in dynamic digital marketing environments.
Certification Achievement: Successfully earned the Google Ads Search Certification and the Certified Digital Marketing Associate credential from Meta as aprt of program requirements.

Self-employed, 01/16-Present

Freelance Marketing Expertise: Provided marketing services to a diverse client base, including small businesses, service providers, real estate agents, non-profits, and e-commerce sites.
Graphic Design & Branding: Created logos, branding guidelines, and visual content, including images and videos, as well as print marketing materials, ensuring cohesive brand identity across all platforms.
Social Media Management: Managed and grew Facebook pages, Instagram accounts, and TikTok profiles by creating engaging organic content and implementing data-driven strategies.
Facebook Ads Specialist: Executed successful Facebook ad campaigns, focusing on audience targeting, budget optimization, and performance tracking to maximize ROI.
Marketing Consulting: Provided strategic marketing consulting services, offering insights and tailored solutions to help clients achieve their business objectives.
Industry Versatility: Adapted marketing strategies to suit the unique needs of clients across various industries, delivering customized and effective marketing solutions.
Freelance Platforms: Successfully completed marketing gigs on platforms such as Upwork and Thumbtack, building a reputation for reliability and high-quality work across various projects.

The Face Shop, Denver, CO, 02/2019 - 08/2019

Marketing Manager: Developed and executed in-store marketing materials and managed Facebook and Instagram accounts, creating organic content in both English and Korean to effectively reach our specific customer base.
Paid Ad Campaigns: Led successful paid ad campaigns, driving brand visibility and increasing both online engagement and in-store foot traffic, resulting in higher sales.
Influencer Marketing: Initiated and oversaw an influencer marketing campaign that leveraged online presence to boost social media growth and attract more customers to the store.
Assistant Store Manager: Acted as the store manager, managing all retail operations, including stock ordering, translating shipments and communications from Korea, and overseeing daily store activities.
Team Leadership: Hired, trained, supervised, and coached employees, ensuring a well-prepared and motivated team that consistently met and exceeded sales goals.
Store Operations & Visual Merchandising: Maintained store visual standards, ordered supplies, and provided exceptional customer service, contributing to a positive shopping experience and strong sales performance.

Crystal Shores, Remote, 05/2019 - 11/2019

Shopify Website Management: Managed and optimized the Shopify website by adding new products, improving product listings for SEO, and enhancing overall site design to improve user experience.
Analytics & Tracking: Connected and integrated tracking tools, including Facebook Pixel, to optimize conversion tracking and run brand awareness, conversion, and retargeting campaigns.
CRM Setup & Management: Implemented and managed the CRM system, ensuring seamless communication across departments such as product specialists and sales to align marketing and product labeling.
Industry & Competitor Research: Conducted in-depth industry and competitor research to inform marketing strategies and product positioning.
Social Media Growth: Increased organic growth and engagement on social channels by creating targeted content, managing community engagement, and executing successful paid ad campaigns.
E-commerce & Social Media Strategy: Gained hands-on experience in running an e-commerce store and developed expertise in creating and implementing both organic and paid social media strategies.
Cross-Departmental Coordination: Coordinated communications between departments to ensure cohesive marketing and sales efforts, resulting in well-aligned product promotion and branding.

NOS Computers, Tucson, AZ, 04/2014 - 05/2015

Social Media Management: Managed Facebook, Twitter, and Instagram accounts, creating and scheduling content that effectively increased foot traffic and in-store sales.
Content Creation & Copywriting: Developed in-store marketing materials, print flyers, and wrote copy for newspaper and community publications to promote the business and attract new customers.
Local Advertising: Assisted in planning and executing local TV ad campaigns, contributing to the store's broader marketing strategy and increasing brand visibility.
Customer Service & Technical Support: Checked in customers for computer repair services, assisted with diagnostics and virus removal, and managed the client database to ensure efficient service delivery.
Team Supervision: Supervised computer technicians, ensuring high-quality work and timely service, while also providing support in sales and upselling of products and services to maximize revenue.