CASE STUDIES
MR.COOL USA
Objective: Mr. Cool USA, a well-established car air freshener brand in the Philippines, aimed to launch its product in the US market via Amazon. The client sought to create brand awareness and drive sales in North America through a combination of organic social media strategies and targeted Facebook ad campaigns.
Outcome: I led the project, handling client relations, closing the deal for the agency, and spearheading the overall strategy. This included competitor research, Amazon product optimization, content strategy, ads targeting, engagement, content creation assistance, and hashtag research.
Organic Strategy:
Performance: Over a one-month period, the organic social media strategy significantly boosted brand awareness, achieving a total reach of 22,000, with 3,917 coming from organic efforts.
Engagement: The campaign led to 778 content interactions, a 418.7% increase, and garnered 184 new followers.
Link Clicks: Organic efforts also contributed to 740 link clicks, reflecting a 24.6% growth.
Paid Advertising Strategy:
Targeting and Results: The Facebook ad campaign was precisely targeted, reaching 17,463 accounts and generating 578 link clicks with a low cost per click of $0.26.
Ad Performance: The ads delivered 21,670 impressions with an average frequency of 1.24, maintaining a strong presence in the targeted audience's feed.
Conversions: The successful ad targeting and optimization efforts resulted in a total spend of $231.32, achieving multiple conversions at an efficient cost per result.
Summary: Over a one-month period, the strategic combination of organic social media efforts and a highly targeted Facebook ad campaign led to a successful launch of Mr. Cool USA in the US market. The campaign significantly increased brand awareness, engagement, and conversion rates, proving the effectiveness of a well-rounded digital marketing approach. The low cost per click and high engagement rate highlight the success of our targeting and content strategies, paving the way for sustained growth in the North American market.
E-COMMERCE CLIENT
(Name withheld at client's request)
Objective: The client, running an online apparel dropshipping store, initially aimed to sell products through Shopify. I assisted the client by setting up and launching the Shopify platform, which involved website creation, product and supplier sourcing, web graphics design, content creation, and the development of a social media strategy. We successfully achieved sales and collaborated with influencers to drive brand awareness and promote an affiliate program. However, despite the high sales, the client decided to pause services to develop a plan to increase profit margins and consider redeveloping the website on a different platform.
During the pause, the social media channels remained dormant, yet the content I created began to gain new traction. The client, now preparing for an e-commerce revamp, has tasked me with continuing content creation and audience growth in preparation for the website relaunch and to run ad campaigns targeting a highly specific audience.
Outcome:
Social Media Growth (Last 3 Months):
Facebook:
Follows: Achieved 2.5K Facebook follows, representing a 5000.0% increase.
Visits: The Facebook page saw 10.4K visits, marking a 3800.0% increase.
Interactions: Generated 8.5K content interactions, a 7200.0% increase, showcasing strong audience engagement.
Reach: Reached 3.2K users, a 2300.0% growth, indicating effective targeting and content resonance with the audience.
Instagram:
Residual Growth: Despite no direct focus on Instagram, residual effects from Facebook efforts led to 19 new followers (72.7% increase), 187 profile visits (679.2% increase), and 138 accounts reached (206.7% increase).
All efforts were centered on Facebook, with the significant growth on Instagram being a direct result of the successful Facebook strategy. The content shared targeted a highly specific demographic, resulting in substantial growth within a short period.
Summary: Over the last three months, the strategic approach to content creation and audience targeting on Facebook yielded substantial growth in followers, visits, interactions, and reach. Even with the Instagram channel being secondary, the residual benefits from the Facebook strategy contributed to its growth as well. As the client prepares for a website relaunch, they now have a large, highly targeted audience with strong engagement and brand awareness, positioning them for a successful return to the market.